Valser choose a Juzer for their Valser mineral water
Following Saturday's municipal elections, the residents of Vals voted for a second time: At the invitation of Valser Mineralquellen, the residents of Vals selected the future theme song for the new brand identity of Valser Mineral Water.
Three interpretations of the Swiss music artist Christian Zehnder were put to the vote. The winning jingle, which garnered the most votes, is a mixture of expressive sounds and jokes that also aims to appeal to a younger, life-thirsty generation, according to a statement from the media office. The event is the prelude to the new market presence of Valser Mineralwasser. This will be seen - and heard - throughout Switzerland from August 1, 2012.
In collaboration with the Swiss musician Christian Zehnder, three non-verbal brand elements (jingles) were created, musical recognition melodies, which are intended to emotionally express the connection with one's own source, inner strength, serenity and power as well as the affiliation to Switzerland. The powerful, non-verbal, contemporary sounds have their centuries-old origins with the alpine dairymen and mountain farmers and thus also fit the identity of the vast Vals mountain landscape and its sources. The Juz or yodel, modernly transposed by Christian Zehnder, comes from very deep and goes to the highest heights, the message continues. It is a direct, unmistakable expression of people's joie de vivre, and is intended to appeal in particular to a younger generation with a thirst for life.
