Valencia: Web presence of Storyworld.ch realized
The new online bookstore Storyworld.ch has been online for several weeks now. Valencia Kommunikation was entrusted with the web discounter’s communications campaign.
Valencia has been the emergence of Storyworld.ch from the very beginning and helped to develop its appearance, from the definition of the brand model and the corporate design to the naming and claim. The starting point was the strategic positioning of the company as a Swiss and low-priced service provider with a female main target group of middle age. Based on this positioning, a corporate design with a soft and fresh color code was created. As an overarching visual, a reading world was designed that can be adapted to different formats, growing out of a book and taking over the reader's surroundings. Advertisements and Internet banners are used as advertising media for the launch and prelaunch campaigns. Storyworld.ch has been online since June 2010.
Responsible at Storyworld.ch: Maurice Marzolf, Managing Director. Responsible at Valencia Communication: Michael Gerber (CD), Simone Perez (SAD), Beatrice Ketterlin, Carlo Tagliavini (AD), Zoe Gunzenhauser (JAD), Guillermo Garcia, Sebastian Refardt (concept/text), Esther Weber, Frédérique Mathys, Claudia Ferrari (consulting), Marco Fritz (PA).
