Valencia chutes new for the FCB
FC Basel 1893's new lead agency is also designing the FCB Kids Club.
With the current number one in Swiss club football, Valencia Kommunikation has another highlight in its client portfolio. The first project in the starting blocks is the FCB Kids Club, a children's club for young FCB fans.
The client was convinced by the comprehensive range of services offered by the agency for integrated communication as well as its online competence, which is ensured by the web agency cab, which is affiliated with Valencia.
Valencia's first assignment was to design the appearance of the new FCB Kids Club, where children between the ages of six and 13 can experience exciting things to do with red and blue.
Through years of working for the FCB Kids Club's presenting partner, Coop Hello Family Club, Valencia has experience in children's marketing and was able to bring this to bear on the FCB Kids Club. Valencia is responsible for the strategic orientation of the club, the programming of the website Fcb-kidsclub.ch as well as for the content and graphic design of the communication. This includes, among other things, a shoot with children and FCB player Davide Callà, the godfather of the FCB Kids Club.
For the FCB Kids Club project, Valencia and Cab had to work optimally with the client and the presenting partner Coop Hello Family Club, which required a particularly structured way of working. Consultant Iraklis Hungerberg explains: "Particularly with complex jobs like this, it is important that the individual interfaces communicate optimally with each other. We were able to achieve this by working in a structured way with individual sprints."
Responsible at FC Basel 1893: Martin Blaser (Director Marketing, Sales & Business Development); Remo Meister (Head Corporate Communications); Sara Zbinden (Head FCB Kids Club). Responsible at Valencia Communication: Michael Gerber (CEO); Tommy Schilling (Creative Director); Jan Kempen (Art Director); Tamara Fischer, Tabea Scherer (Graphics); Sebastian Refardt (Senior Copywriter); Iraklis Hungerberg, Jasmin Marty (Consulting); Emanuel Plüss, Marina Onofri (Polygraphy); Daniel Infanger (Photographer).
