Valencia: In the sawdust for Feldschlösschen
Valencia Kommunikation was commissioned by the Rheinfelder Brewery to design the communications campaign for its Schwinger promotion and, to do so, donned a traditional Alpine shirt.
As the king partner of the 2013 Swiss Wrestling and Alpine Festival in Burgdorf, Feldschlösschen is giving away 125 x 2 tickets for the event. Valencia designed a comprehensive communication package for this event. For the print visual, the brewery's traditional six-horse carriage was moved into the wrestling environment and proudly drives past the sawdust wrestlers in front of the Schlösschen.
The packaging, too, has a pithy Schwinger look: the popular Feldschlösschen Bügel has been transformed into a "Schwinger Bügel" exclusively for EASF 2013. Its label was designed in the style of a light blue shirt, as traditionally worn by the "Sennenschwinger". The same shirt also adorns the labels of the 50 cl returnable bottles and two promotional packs of Feldschlösschen Original.
A Feldschlösschen Original special can in a Schwinger edition is also being released in honor of the Swiss Confederation. The promotion is running immediately in retail stores, and the cans in the Schwinger design will be on sale in time for the start of the Eidgenössisches.
Responsible at Feldschlösschen Beverages: David McCann (Brand Portfolio Director Feldschlösschen), Bernhard Räber (Senior Brand Manager Feldschlösschen), Simone Schmutz (Brand Manager Feldschlösschen). Responsible at Valencia Communication: Simone Fluri (Creative Director), Béatrice Ketterlin (Art Director), Sebastian Refardt (Text), Emanuel Plüss, Patrick Hublard, Fabian Matz (Desktop), Melanie Nolte, Isabelle Bach (Consulting).
