Valencia: Disney fun for a whole year
For the third time, Coop and Disney are carrying out their successful collection promotion. Valencia Kommunikation was once again commissioned to put Mickey and his friends in the right light.
Disney is back in the Coop. In the big "Collecting and Leisure Fun", 160 pictures of popular Disney stars can be collected. This time, the pictures are not pasted into an ordinary collector's book, but into an extensive annual calendar. The calendar is packed with ideas for games and leisure time activities involving the Disney stars, bringing the world of Disney to life for the whole of next year. Valencia Kommunikation was thus able to provide communications support for the third Disney promotion.
In addition to a variety of POS and print measures such as advertisements and flyers, in-store radio and TV advertising will also be used. The cheerful TV spot, which uses excerpts from well-known Disney films as a communicative foundation, will be particularly eye-catching. "Disney characters are very popular with young and old. It is therefore important and right to put them at the center of the promotion's communication," says Valencia CEO Michael Gerber.
The promotion runs from October 19 to December 5, 2015 in various Coop formats. For every 20 Swiss francs spent, customers will receive a pack of five Disney collectible pictures. The annual calendar and other merchandising products are available separately.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Maryline Herrmann (Project Manager Advertising), Helmut Träris (Head of Sales Promotion/Coordination CP/Projects), Manuela Kerker (Project Manager Sales Promotion), Oliver Johnson (Head of Digital Marketing), Anja Kapust (Digital Marketing), Karin Heliopoulos (Head of Media), Stephan Küng (The Whole Media). Responsible at The Walt Disney Company (Switzerland): Jasmine Kellenberger (Head of Marketing) and Peter Schietinger (Creative Manager). Responsible at Valencia Communication: Tommy Schilling (Creative Director), Diana Aberkane (Senior Account Director), Gianna Burghartz (Art Director), Sebastian Refardt (Senior Copywriter), Emanuel Plüss (Team Leader Polygraphy), Marina Korth (Polygrapher). Responsible at Encore Pictures: Jürg Steudler (Executive Production).
