Valencia: The bear is loose at Coop
Starting now, customers can once again earn Trophy points at Coop. For a change, the target audience for this fourteenth promotion is not homemakers, but primarily young families: the collectible is the children’s book character Paddington Bear.
Collectibles include teddy bears in various sizes, children's backpacks and trolleys, breakfast cups, and shopping bags. Additional MemoCard sets are added to the collection points. Each card shows motifs from the world of Paddington Bear with the corresponding name in English and the German, French and Italian translations. In this way, children can learn their first English vocabulary in a playful way.
Valencia Kommunikation conceived and designed all the POS advertising materials that will be on display in Coop stores from April 6 to August 14. New teaser posters were also realized throughout Switzerland, as well as a national campaign in all family-relevant print media.
Valencia Kommunikation conceived and designed all the POS advertising materials that will be on display in Coop stores from April 6 to August 14. New teaser posters were also realized throughout Switzerland, as well as a national campaign in all family-relevant print media.
Responsible at Coop: Jürg Peritz (Head of Marketing and Procurement), Helmut Träris (Head of CCM Nearfood/Hard Goods), Thomas Schwetje (Head of Marketing/Services), Lydie Goltdammer-Fourkal (Head of Advertising), Andrea Nägelin, Estelle Schöpfer, Lukas Scheuber (Project Management). Responsible at Valencia Communication: Michael Gerber (CD), Tommy Schilling (Senior AD), Anett Oldenburg (Junior AD), Guillermo Garcia (Text), Marco Fritz (DTP), Sabina Wothe, Jeannine Kaiser (Consulting).
