Valencia: appearance for Big Win from Coop Supercard
For the first time ever, all Coop store formats and many Supercard partners are jointly presenting a contest. Valencia Kommunikation designed a spectacular visual to accompany the campaign.
Only when around 18 sales formats work together can a promotion be created that spans the entire Supercard universe, the agency said in a statement. In order to give the associated campaign the necessary pressure, Valencia Kommunikation has developed a concise name with "Big Win" and a gaudy big-bang visual to go with it. The animated TV spot, in which the prices fly around your ears, is particularly impressive. It has also been adapted for use in countless advertising materials - from tote bags and multi-part raffle tickets to POS advertising and radio spots.
Big Win runs from February 27 to April 8, 2012 at Coop and many other Supercard partners.
Responsible at Coop: Thomas Schwetje (Head of Marketing / Services), Daniela Buser (Overall Project Management), Sacha Zuberbühler (Head of Advertising), Sibille Aeschbacher (Project Manager Advertising), Benedikt Pachlatko (Head of Customer Services), Karin Heliopoulos (Head of Media), Stefan Küng (The Whole Media). Responsible at Valencia Communication: Sabina Wothe (Client Service Director), Diana Aberkane (Consulting), Simone Pérez-Fluri (Creative Director), Beatrice Ketterlin (Art Director), Sebastian Refardt (Text), Jessica Vonmoos (Graphics), Emanuel Plüss and Fabian Matz (Desktop). Responsible at Encore Pictures: Jürg Steudler (Executive Production), Sybille Amstutz (Senior Consulting) Neil Stubbings (Direction).
