V-Zug ends collaboration with Martina Hingis
The partnership between V-Zug and its brand ambassador, Martina Hingis, has definitely come to an end. Following the decision by the International Tennis Federation to suspend Hingis for two years, the company has decided to launch a new advertising campaign without her.
The collaboration between V-Zug and its testimonial Martina Hingis has definitely come to an end. Following the World Tennis Association's decision to ban Hingis for two years, the decision was made to realize a new advertising campaign without Hingis, according to a statement on the appliance manufacturer's website. At the beginning of November, the then ongoing advertising campaign with the tennis star was stopped due to suspected doping (see
). V-Zug said that the next steps would depend on the decision of the International Tennis Federation. At the beginning of January, the federation then announced that Hingis would be banned for two years - V-Zug has now ended its cooperation due to this ban.
). V-Zug said that the next steps would depend on the decision of the International Tennis Federation. At the beginning of January, the federation then announced that Hingis would be banned for two years - V-Zug has now ended its cooperation due to this ban.
