USM pitches for advertising budget

Furniture The Swiss furniture system brand USM has invited four agencies to compete for its advertising budget, and according to a report by the industry service New Business, the account holder, the design agency P'inc in Langenthal, is also involved in the pitch. Stephan Göckler, Head of Marketing Germany, told New Business that because P'inc has been working on the account for many years, it was time to carry out a fundamental review of USM's communication. He did not want to reveal anything about the other pitch participants. Jung von Matt/Limmat, which realized a product campaign for USM office furniture in 1999 (then still as Honegger von Matt), is not taking part.