Uptown New Zurich
The urban planning firm Wirz is promoting the new Sihlcity center in Zurich with the tagline «the smallest big city.».
Städtebau Wirz is promoting the new Sihlcity center in Zurich with the claim "the smallest big city". A new district has been created in Zurich on the site of the former Sihlpapier factory. The diverse offering includes 13 restaurants, around 80 stores, 1 multiplex cinema with 9 screens, 1 cultural center, 1 disco, an Asian SPA and a medical center. Sihlcity also has a hotel, the Arabella Sheraton, with 132 rooms. The 16 city apartments are in high demand. To ensure that future visitors know what to expect, Wirz Werbung has created a campaign that gets to the heart of Sihlcity - the smallest big city - in an amazing way. Together with image editor Felix Schregenberger, dozens of hours were spent eliminating what had been built up over hundreds of years. "Zurich has never been seen so primeval with today's eyes," says Matthias Freuler happily. The CD at Wirz believes that the "eye-catcher" poster could also become a sought-after object in many classrooms. In advertising, the two "Day and Night" subjects are used in a wide variety of forms.
A city within the cityThe urban idea of Sihlcity covers 100,000 square meters. On the south side, the center is directly connected to the new SZU double-track stop Saalsporthalle. In Sihlcity, great importance was attached to the merging of existing and modern architecture. In addition to new buildings, some old factory buildings have retained their traditional place. The tall factory chimney, for example, has become an unmistakable landmark of Sihlcity.
The investors and partners - without whom Sihlcity would have remained "a beautiful dream" - are convinced that the project has a "great future" due to its mixed use and will become a popular meeting place in the city.
The architect was Theo Hotz. General contractor Karl Steiner built the building.
Andreas Panzeri
A city within the cityThe urban idea of Sihlcity covers 100,000 square meters. On the south side, the center is directly connected to the new SZU double-track stop Saalsporthalle. In Sihlcity, great importance was attached to the merging of existing and modern architecture. In addition to new buildings, some old factory buildings have retained their traditional place. The tall factory chimney, for example, has become an unmistakable landmark of Sihlcity.
The investors and partners - without whom Sihlcity would have remained "a beautiful dream" - are convinced that the project has a "great future" due to its mixed use and will become a popular meeting place in the city.
The architect was Theo Hotz. General contractor Karl Steiner built the building.
Andreas Panzeri
