"Our job is to create something that you don't want to block away because you find it casual"
Schweiz am Wochenende has devoted a two-page interview to the reigning "Advertiser of the Year" Livio Dainese. It is also available online.
In an in-depth interview, the Aarau native talks about rejected customers, advertising bans, ad blockers, native advertising and influencers, among other things. Read the whole interview on Aargauerzeitung.ch.
