"Our job is to create something that you don't want to block away because you find it casual"
The weekend edition of *Die Schweiz* featured a two-page interview with Livio Dainese, the reigning «Advertiser of the Year.» It is also available online.
In an in-depth interview, the Aarau native talks about rejected customers, advertising bans, ad blockers, native advertising and influencers, among other things. Read the whole interview on Aargauerzeitung.ch.
