Unilever awards Europa-Media to Mindshare

Consumer goods Following a pitch, the Unilever Group has chosen Mindshare as its European media agency from 2005.Mindshare was previously responsible for the German and Italian markets and had to share the EUR 1 billion mandate with Initiative. In addition to the two account holders, Carat also took part in the pitch. It was unclear at the weekend whether the consolidation would also affect Switzerland. The local account holder is not one of the agencies involved, but Universal McCann.