Unique wins pitch for Kuoni
To revitalize Kuoni’s brand communication, DER Touristik Suisse held a competitive pitch among a shortlist of agencies. The contract has now been awarded to the Küsnacht-based creative agency Unikat.
The traditional Kuoni brand is one of the best-known and most popular brands in Switzerland. The tour operator, which has over 80 of its own travel agencies in Switzerland, was taken over by DER Touristik in 2015 and was able to re-establish itself as a leading player in the travel market.
According to André Plöger, Vice President Marketing and Corporate Development DER Touristik Suisse, Unikat has succeeded in carrying on the brand tradition in a refreshing way - with a sustainable concept that is very easy to define. The decision in favor of this creative concept was also confirmed by a pre-test conducted specifically among the target groups. The new communication concept will be introduced at the beginning of 2019, with the first work already on display during the Christmas season.
