Unikat wins pitch for Fisherman's Friend
Since 1865, the English miracle pastilles have been delighting and refreshing not only fishermen, but millions of consumers. Unikat is now allowed to communicate for the brand on the Swiss market.
A breath of fresh air is needed in communications for the strong Swiss market. This is why Dabso SA, which is responsible for marketing, held a pitch with pre-selected agencies. The Küsnacht-based creative agency Unikat made it onto the winners' podium. It was able to convince with a film idea that fits the brand perfectly, introduces new elements and has the potential for effective 360-degree communication. The evaluation of the winning concept was supported by an independent, professionally conducted pre-test. Following the recent pitch win by Kuoni, Unikat is delighted to have another renowned brand in its client portfolio. The new campaign will be launched in February 2019.
