Uni Basel: Miguel Brendl new marketing professor
Marketing, Botany, Physics: New Professors at the University of Basel. The University Council has appointed the economist and psychologist—who holds a doctorate and was born in Chile in 1965—as a full professor.
The new Full Professor of Marketing at the Faculty of Business and Economics, Miguel Brendl, has been Associate Professor of Marketing at the Kellogg School of Management and Associate Professor of Psychology at Northwestern University in Evanston (Illinois, USA) since 2007. Born in Santiago de Chile in 1965, he studied business administration, economics and psychology at the University of Mannheim, where he graduated in psychology in 1990. In 1995, he received his PhD in psychology from Columbia University (New York City, USA). From 1995 to 1999, he worked as a research assistant in psychology in Constance and Heidelberg and then as an assistant and associate professor of marketing at the Institut Européen d'Administration des Affaires (INSEAD) in Fontainebleau near Paris until 2007.
According to the press release, Brendl's field of research at the interface between marketing and psychology is the question of how people develop preferences for certain objects. He investigates how goals and automatic processes influence decisions, with a particular focus on motivational and emotional influences. Brendl has received several prizes and awards, is the author of numerous scientific publications and is well connected in the scientific community. He is married and has two children.
