Unlaid eggs

Pierre C. Meier on the unsuccessful launch of Bluewin TV.
was originally launched in summer 2005. In February 2005
then more cautiously by talking about the second half of the year. Nothing
happened, except that in December 2005 Swisscom employees in the
enjoyed a test run. According to Netzwoche, the
Swisscom television will now be launched on the market in the second half of 2006.
There are apparently hardware problems, there are software problems, and
various technical components would have to be
Swisscom's press spokesman. The
One can understand this argument, because new technologies have
always have their pitfalls. But why is this only known today?

The newly appointed Swisscom CEO Carsten Schloter said in a
interview with the NZZ am Sonntag that Swisscom cannot afford a
a false start and can only be credible as a quality provider.
remain. However, he conceded that in countries such as France, television
via DSL lines is already a reality. Schloter was referring to
at the same time that the offer from new providers in the market and not
was launched by former (!) monopolists. These attackers could
allow themselves to enter the market even with limited quality.
to go. This argument also sounds logical and can be
understand. But why is this realization only coming to light today?

Why is a company like Swisscom announcing a product that will be used for the
Still miles away from series maturity at the time of announcement
was it? Did the technicians get it wrong, or did the marketing department
The cat has already been let out of the bag with enthusiasm - only to be
competitive triple-play business (voice, data and video via a single
channel) to set an example? The only question is which ones. The principle of hope
is a bad advisor in business life, not only for former
monopolists.

Pierre C. Meier, Editor-in-Chief