Accidents start in the mind
The insurance company Ruf Lanz demonstrates on behalf of Suva that even the best insurance cannot compensate for the loss of quality of life.
Insurance Ruf Lanz shows for Suva that even the best insurance cannot replace the loss of quality of life.Suva does everything it can to support its insured persons and companies in increasing safety at work and during leisure time. The new campaign for the SuvaRisk brand also appeals to personal responsibility. Everyone who works for a Suva-insured company for more than eight hours a week is automatically insured against non-occupational accidents. And in the event of an accident, they are paid the medical costs and daily allowance. However, Suva cannot compensate for the (temporary) loss of quality of life. It is therefore not worth taking unnecessary risks.
A new TV commercial and an advertising campaign by Ruf Lanz now dramatize this in a surprising way. "Suva is one of the insurance companies that doesn't want boring insurance advertising," says Markus Ruf happily. His team was therefore able to rely on humor in the print subjects as well as a somewhat more sophisticated visual language in the TV commercial. In it, a frail old lady sits on her seat in a streetcar. Suddenly she slowly struggles to her feet - a new passenger (who, cleverly, is not visible) has apparently been so badly battered after an accident that the lady, even in her old age, cannot help but offer her seat to the pitiable passenger. The resolution from off-screen: "An accident can ruin you terribly. Take care of yourself. Even if you are insured with Suva against accidents at work and in your free time."
The subtle commercial was shot by Markenfilm Switzerland and directed by the English-Norwegian directing duo Nic & Sune.
Advertisements were also designed to accompany the original TV commercial. These are intended to sensitize the audience with a striking visual exaggeration: For example, the backs of the heads of the people portrayed, who apparently had to lie in bed for a very long time after an accident, literally came out flat.
Andreas Panzeri
A new TV commercial and an advertising campaign by Ruf Lanz now dramatize this in a surprising way. "Suva is one of the insurance companies that doesn't want boring insurance advertising," says Markus Ruf happily. His team was therefore able to rely on humor in the print subjects as well as a somewhat more sophisticated visual language in the TV commercial. In it, a frail old lady sits on her seat in a streetcar. Suddenly she slowly struggles to her feet - a new passenger (who, cleverly, is not visible) has apparently been so badly battered after an accident that the lady, even in her old age, cannot help but offer her seat to the pitiable passenger. The resolution from off-screen: "An accident can ruin you terribly. Take care of yourself. Even if you are insured with Suva against accidents at work and in your free time."
The subtle commercial was shot by Markenfilm Switzerland and directed by the English-Norwegian directing duo Nic & Sune.
Advertisements were also designed to accompany the original TV commercial. These are intended to sensitize the audience with a striking visual exaggeration: For example, the backs of the heads of the people portrayed, who apparently had to lie in bed for a very long time after an accident, literally came out flat.
Andreas Panzeri
