Light-hearted and open
Tourism "If a disaster is managed well, the damage to the image is manageable. And it was managed well," Switzerland Tourism Director Jürg Schmid is convinced.
Tourism The Alpine regions affected by the storm want to repair damage to their image before the fall vacations. "Is a disaster well managed?
the damage to our image is manageable. And it was well managed",
Switzerland Tourism Director Jürg Schmid is convinced. Nevertheless
he estimates the loss of revenue for tourism at 60 to 100 million euros.
francs. For the important autumn season, the organization
to free up additional funds in the short term and for the
Campaign - "Alternatives for the television program in autumn" -
use. On the Internet, Switzerland Tourism has around a dozen
attractive package deals at short notice, which are offered by the
hotel overnight stay at a reduced rate, the bike tour and the
Go on a cable car ride.
In order to avoid the low point in guest numbers, which according to studies lasts one to two months
expected after the event as small as possible, have
many tourism businesses have cut prices. Just like that,
they are convinced that the image that the
leave undifferentiated media reports with potential guests
have. However, foreign tourists with larger
react more slowly to such price reductions than domestic
Day tourists. Despite major solidarity campaigns by companies
they do not exploit their support in any way for branding purposes
- probably because there would be very little acceptance for it in this country.
In contrast, some tourism marketing organizations made an appearance,
who tried to increase visitor numbers themselves with their own advertising measures.
to revitalize the region. In the Bernese Oberland, for example, the Alpenregion.ch -
Brienz-Meiringen-Hasliberg - the optimistic motto in an advertisement
"carefree fall days". For sympathy, media coverage and
According to Marketing Manager Monika Grünenfelder, new customers were provided by the flyer
and meringues campaigns in various cities as well as shoulder-to-shoulder
with partner companies whose customers could be approached.
The Engelberg region also set a sign of hope in the media and
is temporarily running a solidarity offer for 186 francs "for the
Flood level of 186 cm" in the range. In addition to the good
PR work also attracted the charity football tournament and the helpers' party.
thanks to the VIP crowd with DJ Bobo and BP Samuel Schmid in tow.
attention of a broad public. "With very
pleasing results," says Head of Marketing Carla Zumbühl.
Urs Wohler, Director of Engadin/Scuol Tourism, has focused on the
Communication support for the service-providing companies
concentrated. Anything else would be out of proportion to the very localized
the damage, he says. The declines in the Lower Engadine
are also limited.
the damage to our image is manageable. And it was well managed",
Switzerland Tourism Director Jürg Schmid is convinced. Nevertheless
he estimates the loss of revenue for tourism at 60 to 100 million euros.
francs. For the important autumn season, the organization
to free up additional funds in the short term and for the
Campaign - "Alternatives for the television program in autumn" -
use. On the Internet, Switzerland Tourism has around a dozen
attractive package deals at short notice, which are offered by the
hotel overnight stay at a reduced rate, the bike tour and the
Go on a cable car ride.
In order to avoid the low point in guest numbers, which according to studies lasts one to two months
expected after the event as small as possible, have
many tourism businesses have cut prices. Just like that,
they are convinced that the image that the
leave undifferentiated media reports with potential guests
have. However, foreign tourists with larger
react more slowly to such price reductions than domestic
Day tourists. Despite major solidarity campaigns by companies
they do not exploit their support in any way for branding purposes
- probably because there would be very little acceptance for it in this country.
In contrast, some tourism marketing organizations made an appearance,
who tried to increase visitor numbers themselves with their own advertising measures.
to revitalize the region. In the Bernese Oberland, for example, the Alpenregion.ch -
Brienz-Meiringen-Hasliberg - the optimistic motto in an advertisement
"carefree fall days". For sympathy, media coverage and
According to Marketing Manager Monika Grünenfelder, new customers were provided by the flyer
and meringues campaigns in various cities as well as shoulder-to-shoulder
with partner companies whose customers could be approached.
The Engelberg region also set a sign of hope in the media and
is temporarily running a solidarity offer for 186 francs "for the
Flood level of 186 cm" in the range. In addition to the good
PR work also attracted the charity football tournament and the helpers' party.
thanks to the VIP crowd with DJ Bobo and BP Samuel Schmid in tow.
attention of a broad public. "With very
pleasing results," says Head of Marketing Carla Zumbühl.
Urs Wohler, Director of Engadin/Scuol Tourism, has focused on the
Communication support for the service-providing companies
concentrated. Anything else would be out of proportion to the very localized
the damage, he says. The declines in the Lower Engadine
are also limited.
Luca Aloisi
