Ultimate battle
Wirz doubles up for Ochsner Sport.
Whether you're a top athlete or an alibi jogger, the basic rule in sport is: your toughest opponent is yourself. This wisdom also underlies the new motifs that Wirz has come up with for Ochsner Sport. The unusual thing about the campaign for Switzerland's largest sporting goods retailer is the challenge of not having professional models in front of the camera. The psychologically well thought-out concept is to have only Ochsner Sport employees appear in this advertisement.
This not only motivates employees and provides internal support for the campaign. It should also create trust among customers - because the employees can also demonstrate their particular expertise in the respective sport with their appearance. "As a customer in the sports business, you couldn't wish for more identification," Patrik Pörtig, Team Leader Marketing and Communication at Ochsner Sport, is convinced. "Sports retailers have a flair for creative advertising," says CD Hanspeter Schweizer at Wirz, pleased about the sporting challenge with this customer.
The current subjects follow on from an earlier series. This time the photos were taken in Mallorca. The photographs were taken by Sven Germann. The elaborate image processing with the doppelganger effect was designed by Markus Graf at Bildwerk. The campaign starts with advertisements and posters and continues with promotions right through to the point of sale.
Andreas Panzeri
This not only motivates employees and provides internal support for the campaign. It should also create trust among customers - because the employees can also demonstrate their particular expertise in the respective sport with their appearance. "As a customer in the sports business, you couldn't wish for more identification," Patrik Pörtig, Team Leader Marketing and Communication at Ochsner Sport, is convinced. "Sports retailers have a flair for creative advertising," says CD Hanspeter Schweizer at Wirz, pleased about the sporting challenge with this customer.
The current subjects follow on from an earlier series. This time the photos were taken in Mallorca. The photographs were taken by Sven Germann. The elaborate image processing with the doppelganger effect was designed by Markus Graf at Bildwerk. The campaign starts with advertisements and posters and continues with promotions right through to the point of sale.
Andreas Panzeri
