Ueli Fondue replaces Ali Kebap
Following kebab vendor Ali, cheese maker Ueli is now taking over APG’s billboards. The ads feature the same eye-catching style, though the yellow background has been replaced by blue, and the slogan «New in town» has been replaced by «New on the web.» Instead of a kebab skewer, Ueli is holding a fondue pot. Has the APG launched yet another campaign?
This time it is not the Allgemeine Plakatgesellschaft that is behind the campaign, but the communications agency Vingtneuf Degrés. For an advertising campaign for their client La Laiterie Moderne de Bulle, the Fribourg advertisers were inspired by the APG campaign and created posters in the same style. The aim of the posters is to raise awareness of the sales platform launched around a year ago. Mafondue.ch which can be accessed indirectly via the microsite Ueli-fondue.ch arrived. The motifs can be seen in German-speaking Switzerland in the Zurich, Solothurn, Olten and Zug areas, as Nathalie Oswald from Vingtneuf Degrés told Werbewoche. With an advertising budget of around CHF 10,000, the agency has rented 220 poster sites.
The advertising campaign was discussed with the poster company in advance, Oswald continued. The response from APG had been positive; they were pleased that the agency had taken up the idea. Further measures would follow sporadically; it was conceivable, for example, that Ueli Fondue would draw attention to campaigns or promotions.
In contrast to Ali Kebab, Ueli - whose real name is René Villoz - is a real laitier at Laiterie Moderne in Bulle. Since the start of the campaign, he has also had his own Facebook profile. Ueli was also to be found on Zurich's Bellevueplatz last Friday, where he handed out free portions of fondue mixes and promoted the e-shop.
The advertising campaign was discussed with the poster company in advance, Oswald continued. The response from APG had been positive; they were pleased that the agency had taken up the idea. Further measures would follow sporadically; it was conceivable, for example, that Ueli Fondue would draw attention to campaigns or promotions.
In contrast to Ali Kebab, Ueli - whose real name is René Villoz - is a real laitier at Laiterie Moderne in Bulle. Since the start of the campaign, he has also had his own Facebook profile. Ueli was also to be found on Zurich's Bellevueplatz last Friday, where he handed out free portions of fondue mixes and promoted the e-shop.
Responsible at La Laiterie Moderne de Bulle: Fabien Vallélian (business owner). Responsible at Vingtneuf Degres: Julien Kolly (CD), Nathalie Oswald (AD).
