Uefa has intervened with 430 companies because of ambushing
With regard to Euro 2008, UEFA has so far taken action against approximately 430 companies alleged to have engaged in ambush marketing. The soccer association appears to have stepped up its efforts significantly over the past month to crack down on ambush marketing.
In view of Euro 2008, Uefa has so far intervened with around 430 companies that are alleged to have engaged in ambush marketing. Euro 2008 spokeswoman Pascale Vögeli told SDA. The football association seems to have stepped on the gas again in the last month to punish kickboard advertising: by mid-March, Uefa had put its foot down with 300 companies, as the Sonntag newspaper reported at the time (see ). In the course of the last 30 days, another 130 companies have been targeted by Uefa. The association has gone to court in ten cases, five of which have so far been decided in its favor. The name, logo etc. may only be used for promotional and advertising purposes by Uefa partners, as Vögeli emphasized. From the association's point of view, ambush marketing also applies to anyone who advertises the tournament in any way. Uefa will continue to take action against ambushers until the end of Euro 2008.
