Over 3.4 billion ads deleted: Google publishes Ads Safety Report
Google published its «Ads Safety Report» on Wednesday. In total, the Alphabet subsidiary blocked or removed more than 3.4 billion abusive ads in 2021.
With the report, Google shows how the company enforces compliance with the advertising guidelines and how many violations have been stopped overall.
In 2021, for example, more than 3.4 billion ads were blocked or removed for violating Google policies, according to the report.
Google has also restricted more than 5.7 billion ads and disabled more than 5.6 million customer accounts for violating policies. This number has tripled since 2020, according to the report.
Google supports publishers in monetizing their content. However, this content is also subject to certain constraints. For example, according to the 2021 report, ads were blocked or removed from more than 1.7 billion publisher sites, and broader site-level enforcement actions were taken for about 63,000 publisher sites.
Google also had to intervene in many cases regarding content on the Covid-19 pandemic or political issues. For example, ads were blocked on more than 500,000 pages that contradicted the guidelines on health claims surrounding Covid-19 or spread demonstrably false information that affects trust in elections or democratic decisions or participation in elections.
More details about the "Ads Safety Report 2021" is available in the Blogpost By Scott Spencer, Vice President Ads Privacy & Safety at Google.
