Getting to the root of evil

Matter & Partner have launched phase 3 of the addiction prevention campaignPublic relations work in the field of addiction prevention is a tough job. After all, bad habits in particular are extremely resistant to facts and arguments. So for the Zurich agency Matter & Partner, which is already in its sixth year of developing the campaign of the cantonal addiction prevention offices, it was important not to fall into worn-out patterns with a boldly admonishing forefinger. Instead, the third phase of the campaign, "Addiction Begins in Everyday Life," which is just getting underway, focuses on the everyday roots of alcohol, tobacco and drug abuse. Unspectacular snapshots show the gradual transition from harmless everyday consumption to addictive behavior. The new magazine laut & leise (loud & quiet) reinforces the flow of information.
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