Twix is called Raider again for a short time
In 1992, the popular chocolate bar "Raider" was renamed "Twix." Mars faced criticism at the time. However, by the time the name was changed, the bar was already well established under the Twix brand in most countries.
Now the old Raider is coming back on the market. As Verena Krummenacher from Mars told
Blick.ch said, they are now reacting to the fact "that many people obviously still remember Raider fondly." The bar will be available in a limited edition for a short time at kiosks. In Germany, Raider was already back in the snack machines for other reasons: the company is celebrating its 30th birthday.
Blick.ch said, they are now reacting to the fact "that many people obviously still remember Raider fondly." The bar will be available in a limited edition for a short time at kiosks. In Germany, Raider was already back in the snack machines for other reasons: the company is celebrating its 30th birthday.
