TWBA organized a trip to Hogwarts

A special train stopped at the stations in Zurich, Lausanne, Basel and Lucerne over the past few days. It was the special train that transports its passengers from platform 9 ¾ to Hogwarts School of Magic, the Harry Potter Express.

A special train stopped at the stations in Zurich, Lausanne, Basel and Lucerne over the past few days. It was the special train that transports its passengers from platform 9 ¾ to Hogwarts School of Magic, the Harry Potter Express. To coincide with the release of the new DVD "Harry Potter and the Order of the Phoenix", the traveling exhibition on wheels presented costumes and props from the young wizard's film adventures. The advertising campaign was conceived by the Zurich advertising agency TBWA, which teamed up with SBB and Warner Home Entertainment:
Franziska Kellenberger (Segment Manager Children), responsible at Warner Brothers:
Claudia Minchau (Trade Marketing Manager) Responsible at TBWA:
Armin Korf (Creative Director), Karin Swierzy (Art Director), Peter Bietenholz (Text), Fadi Nemr (Graphics), Tom Blum (Account Director), Milena Russ (Account Executive).

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