TV jumps over the hurdle
Advertising market TV advertising made clear gains in 2004, overcoming the 20 percent market share hurdle for the first time. This was reported by Goldbach Media in a commentary on its GEMI index.
Advertising market TV advertising grew significantly in 2004, overcoming the 20 percent market share hurdle for the first time. This was reported by Goldbach Media in a commentary on its GEMI index, which grew by 9 percent to 304 points between December 2003 and December 2004, equivalent to CHF 62 million. The other electronic media also showed significant growth. Radio increased by 7.1 percent (CHF 10 million), the Internet by 51.3 percent (also CHF 10 million). Only teletext stagnated, with its index falling by one point to 197, while electronic media increased by a total of 9.4% to 302 points. However, the overall market only grew by 1.2 percent to 161 points. 100 points correspond to the level of December 1993 (August 2000 for the Internet). (sm)
