TV, Internet and Digital out of Home prove themselves
Advertising spending: TV and the Internet remain as strong as ever, and digital out-of-home is back on a growth trajectory. Radio and teletext, on the other hand, are showing a slight decline in a stable market.
This is shown by the October edition of the Goldbach Index (Gemm) for advertising pressure in the overall market and electronic media.
Internet once again held its own in October compared to the previous month with an increase of five index points 758 (753). Digital out of Home also increased by five index points to 738 (733) and is thus back on course for growth. The increase in the TV sector was stable with a rise of two index points compared to the previous month 649 (647).
Radio remains under pressure with a loss of three index points 404 (407) and Teletext with a drop of one index point 50 (51)
The overall market remained at the previous month's level with 237 index points, while advertising pressure in the electronic media as a whole rose by one index point to 647 (646).
