Bye Gray, Hello Wow
Travel provider Kuoni is launching a national campaign under the slogan «Schön abhauen» ("Take off beautifully") to anchor the brand in the minds of travelers during January, when bookings are high. Serranetga is jointly responsible for the concept and realization.
January is traditionally one of the months with the highest bookings for travel providers. Accordingly, top-of-mind positioning among travel enthusiasts is particularly important at this time. With its current "Schön abhauen" campaign, Kuoni, Switzerland's largest and best-known tour operator, aims to whet the public's appetite for vacations and invite potential customers to visit its branch or website.
The campaign takes the everyday stress of many Swiss people as its starting point. A national poster campaign launched yesterday shows dreamlike vacation images paired with headlines such as "Bye bye gray, hello wow" or "Bye alarm clock, hello explorer." With it the travel offerer suggests: If you've had enough of everyday life, you can get away with Kuoni.
The campaign is accompanied by a cross-media promotion with 20min, online and print ads, social media campaigns, and various POS activities. All measures refer to the landing page abhauen.kuoni.ch, where users can add their personal vacation motto to vacation pictures, share them with friends and win attractive prizes.
Click here to go to the landing page: Getaway.kuoni.ch
Responsible at Kuoni: Claudia Herkert (Head of Marketing Switzerland), Sabrina Müller (Head of Marketing Management). Responsible at Serranetga: Maurizio Rugghia (overall responsibility), Florian Beck (ECD), Daniel Zuberbühler (Client Service Director), Florian Bosshard (AD), Thomas Blumer, Matthias Ziegler, Antonia Mayer (text), Julia Miller (screen design), Diego Dirren (programming), Olivia Guler (project management).
