Trybol calls for the fight against misuse of the Swiss brand

The cosmetics company Trybol from Neuhausen im
Canton Schaffhausen is looking for like-minded people via an advertisement. She sees
with an increasing misuse of the Swiss brand and
misleading indications of origin at home and abroad. It
there is an "urgent need for action for better protection of the brand
Switzerland", as the company stated in an advertisement placed in the Tages-Anzeiger
advertisement. More companies should join the fight for
better protection of the Swiss brand. The
Swiss Chamber of Commerce and Industry has already provided support
signaled, according to a press release.
Trybol has opted for the public route, as it is able to work with
a complaint and also with an appeal to the Fairness Commission
was rebuffed. The Juvena products sued for were sold on the
use the designation "... of Switzerland" in the lease supplement, although
the products are manufactured in Germany. "Companies, no matter which
industry, which is characterized by the misuse of the Swiss brand and misleading
indications of source at home and abroad are affected", should now
report. The advertisement has already triggered a number of reactions, it says
in a statement from the SDA. Since there is no legislative
sees a need for action, Trybol now obviously wants to increase the pressure on the
Swiss Federal Institute of Intellectual Property and the Federal Department of Justice and
Police Department FDJP. According to SDA, the FDJP said on
Thursday that Federal Councillor Blocher has rejected all efforts to protect the
welcome designations of origin.