Trio lets their cell phone mouths do the talking
BeeOne Communication selected Agence Trio through a pitch to handle the national launch campaign for the «Mucho» phone service. The concept features two «mouths on legs.».
The mandate includes a new communication concept and its implementation at the POS with posters, dispensers, rotairs and flyers. To make "Mucho" stand out from the competition, Trio developed a sparkling communication around two men who give the advertising materials a cheerful appearance. With their broad, infectious smiles, these little men symbolize the joy of communicating at friendly prices. Their language - a kind of trendy Esperanto - is geared towards the brand's multicultural target audience. The product and the first advertising materials from Trio can already be found in kiosks and at the post office.
