Trio: Exclusives like from the assembly line
In the latest campaign for «Le Galetas,» the secondhand store run by the Centre social protestant, Trio parodies an advertisement for a well-known furniture chain.
The product items are advertised with Swedish-sounding names made up of French puns - "Perlörår" (rare pearl), "Kudekör" (jewel) or "Lejåndär" (legend). In addition, the promotion-like presentation and the fact-based list of "product benefits" are intended to remind people of the blue and yellow furniture giant. Through this confusion, the concept is intended to emphasize the unique character of Galetas furniture in contrast to the assembly line products of the wholesaler.
The campaign advertises Galeta's furniture on public transport in various cities in western Switzerland.
