Trio: Save gasoline with fun
«More test drives at our dealerships!» That’s the goal Honda Switzerland has set for itself—and Trio took on the challenge.
The agency created the "Honda is looking for the best eco-driver" competition. The aim of the economy rally is to use as little fuel as possible for a given distance. Honda Eco Drive is the first competition in eco-friendly driving to be held nationwide. A digital campaign is running in parallel: banner ads, Facebook ads and short videos direct people interested in cars to an dedicated website.
Every week 100 new drivers sign up for the contest. All participants have the chance to win free gasoline for 5×1 years. Those who drive well save gasoline without sacrificing driving pleasure. The current rankings are posted on the Eco Drive website.
Responsible at Honda Motor Europe: Philippe Maag (Head of Communications). Responsible at Trio: Sonia Duperret and Florence Germond (consulting), Christophe Muller and Gaël Tran (multimedia concept), Maude Rion, Gaël Tran and Timo Kirez (multimedia creation), Nicolas Karlen (multimedia development).
