Trimarca communicates for the Open Air Lumnezia
Since last year, Open Air Lumnezia has been collaborating with Trimarca, an agency based in Graubünden and St. Gallen. The lineup has now been announced as part of the festival’s newly redesigned visual identity.
Over the past few days, Open Air Lumnezia OAL has presented act after act of the open-air festival taking place in July using newly designed communication media. The 38th edition of the festival in the heart of the Grisons mountains is also accompanied by a change of agency: last year, the Grisons and St. Gallen agency Trimarca was already able to realize various implementations. For this year's communication, Trimarca designed and implemented the entire visual identity.
Eye-catching design
Unlike in previous years, the focus was not on an explicit campaign idea, but on creating a world of its own. The new look combines dynamic elements and vibrant colors to create a simple yet eye-catching design.
The artistic key visual was used for the design of the website and is also used on social media and all analog communication measures such as the festival wristband, the volunteers' shirts and the ticket.
Responsible for Open Air Lumnezia: Norbert Cavegn (President), Catia Tschuor (Communications). Responsible at Trimarca: Sarah Gini (consulting), Nicole Derungs (project management), Jani Bernardo (graphic design), Raphaela Mareischen (graphic design), Sandro Fischer (animation).
