Trend reversal in sight? Business media see signs of upward trend
After a seemingly never-ending stream of cutbacks in marketing, advertising and media, rising sales and planned sales growth are slowly reappearing. Publicis is aiming for an increase in turnover again in 2010, and business media in Germany are also seeing signs of a turnaround.
The advertising agency Publicis is not the only one to see a positive change in 2010. According to Horizont.net, the Handelsblatt publishing group's advertising sales in the first six weeks are significantly higher than last year. Katja Brandt, Managing Director of the Aegis subsidiary Vizeum, is also registering a positive mood and anticipates an increase in advertising expenditure among financial service providers. G+J Wirtschaftsmedien is also seeing signs of a recovery in the advertising business compared to the previous year. According to Ingrid M. Haas, Managing Director of the G+J publishing house, 2010 as a whole was slightly up on the previous year.
