Travolta in the trauma tunnel

Computers Anyone who went through puberty at the end of the seventies has not forgotten what bell bottoms feel like and what the soundtrack to "Saturday Night Fever" sounds like.Such aesthetic or acoustic traumas continue to have an effect, even in advertising. It is cruel, the commercial revenge of generational memory. And provincially ironic to boot. As if a vest-pocket Travolta with a neck spoiler and a carousel brakeman's moustache would make the retrospective torment(ing) more bearable! In the face of such nasty reminiscences, the message of the apparent in-house campaign is completely lost. But the virtual disco ball in the luggage rack is really not an eye-catcher. And the name of its carrier medium, "Joybook", mocks the martyrdom of an entire age group. Even the cozy setting of a six-car train compartment can't make up for so much emotional coldness. The fact that the BenQ train is stuck in a tunnel, just as we were when we were growing up, is only compensatory justice.
(oc)