Dream island becomes hell on earth with Ruf Lanz
To kick off the winter sale at the Sport Factory Outlet in the Bally complex in Schönenwerd, the Zurich-based advertising agency Ruf Lanz has developed a campaign that breaks with established viewing habits in a surprising way. The agency has tropical island paradises described from the perspective of die-hard winter sports fans.
In the eyes of winter sports fans, the dream island becomes hell on earth. Suddenly, the sandy beaches are infinitely boring, the shells sharp-edged, the fish bug-eyed, the water disgustingly salty and the summer temperatures unbearable. The concept is consistently applied to all advertising media: on advertisements with long copy, on posters and POS rotairs, on 5000 postcards and in three radio spots. The campaign starts at the end of October.
The Sport Factory Outlet in the Bally area in Schönenwerd sells leading winter sports brands at factory prices. These include Burton, Nidecker, Lasse Kjus, Zimtstern, Alprausch, Roxy, Odlo, Craft, Rukka, Oakley, Fox, O'Neill and Rohner. A true paradise for all those who love mountains and snow.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Grit Wolany, Marcel Schläfle (Art Direction), Markus Ruf, Andreas Hornung, Torsten Maas (Text), Kristina Burch (Consulting). Photography: Archive.
The Sport Factory Outlet in the Bally area in Schönenwerd sells leading winter sports brands at factory prices. These include Burton, Nidecker, Lasse Kjus, Zimtstern, Alprausch, Roxy, Odlo, Craft, Rukka, Oakley, Fox, O'Neill and Rohner. A true paradise for all those who love mountains and snow.
Responsible at Sport Factory Outlet: Peter Wider (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (CD), Grit Wolany, Marcel Schläfle (Art Direction), Markus Ruf, Andreas Hornung, Torsten Maas (Text), Kristina Burch (Consulting). Photography: Archive.
