Transformer sees clearly

 
Eyewear After developing the entire corporate identity for Klarsicht Optik in Winterthur last year, Transformer is now launching the actual introductory campaign for the brand new high-end optical store. With a straightforward and straightforward implementation, Klarsicht is positioned as an address with an accentuated fashion claim and as a counter-design to the percentage-ridden discount segment. The communication strategy includes advertisements in the daily press, CinéMovies and a lifestyle magazine published several times a year.