Tradedoubler wins new customers
The PKZ Group is expanding its online presence and is increasingly focusing on affiliate marketing as part of its e-commerce strategy. The company has selected Tradedoubler as its partner for the Swiss market.
The affiliate program has been running since April 2013 and promotes the online fashion store The Look. PKZ wants to raise awareness of the online store launched in 2011, tap into new target groups on the internet and increase online sales, the agency said in a statement on Thursday. The Look was launched in 2011 as a brand staple of the PKZ Group. The online store Thelook.com was launched in October 2011.
"Affiliate marketing is an important pillar of our online strategy and with Tradedoubler we have found the right partner with whom we can launch a purely ROI-focused sales channel in addition to our existing marketing activities and also increase the reach for our online store," says Nicolas Schibler, Managing Director E-Commerce of the PKZ Group.
