Toyota launches design competition for Verso-S with Goldbach Interactive
Goldbach Interactive realizes the campaign for Toyota's latest model Verso-S. The agency developed the idea for the campaign, advertising material and the microsite. The team convinced Toyota in the pitch.
Toyota launches the Verso-S model and Goldbach Interactive developed the campaign, which introduces the so-called space miracle in more detail, involves potential customers and interacts with them. The centerpiece of the campaign is the microsite Color-your-verso-s.ch with a design competition, product information and an easy way to make an appointment for a test drive, according to a press release from the agency. For the competition, users can use the specially developed application to unleash their creativity, upload their own design proposal for a Verso-S and vote on their favorites.
Toyota's broad target group is directed to the microsite with a media campaign using banners and print material and encouraged to take part. Social media elements ensure the viral spread of the campaign. All promotional measures are consistently implemented cross-media for online, print and at the point of sale.
