Tourists hold out for Migros
Spillmann/Felser/Leo Burnett have tourists pose in Migros’ latest fashion brochure. Global citizens spontaneously agreed to be photographed for the orange giant.
Spillmann/Felser/Leo Burnett let tourists pose in the latest Migros fashion brochure. Migros, the model Swiss company par excellence, is not having any Swiss models advertise its fashion this time. On the contrary, in the new brochure, Indians, Argentinians, Thais, Peruvians, Spaniards and Frenchmen present the latest Migros fashions.
According to a press release from Spillmann/Felser/Leo Burnett (SFLB), the agency responsible for the brilliant idea, many of the tourists asked knew Migros and were happy to take part in the spontaneous photo session. Photographer Maurice Haas took pictures of them in Zermatt, Lucerne, at the Rhine Falls, at Chillon Castle and in Zurich.
According to a press release from Spillmann/Felser/Leo Burnett (SFLB), the agency responsible for the brilliant idea, many of the tourists asked knew Migros and were happy to take part in the spontaneous photo session. Photographer Maurice Haas took pictures of them in Zermatt, Lucerne, at the Rhine Falls, at Chillon Castle and in Zurich.
