Touch! Point! Victory!

Digitalization and the mobile internet have fundamentally changed the relationship between companies and customers. The key questions here are: How can the increasing diversity of customer contacts be mastered in these new times? How can you still touch people today and thus collect valuable plus points? And how must a provider be positioned from now on in order to ultimately achieve victory? The audiobook edition "Touchpoints" by Anne M. Schüller, bestselling author and thought leader in touchpoint management, provides a wealth of answers to these questions.

A total of eight CDs comprehensively explain what is outdated and what is new in management, service, sales and marketing. And how our new business world really ticks. In an uncomplicated, cheerful and extremely practical way, it shows how to win "completely loyal customers" and how new business can be secured through busy fans and active referrers. The internal framework conditions required to achieve these lofty goals are also discussed in detail.

To this end, management consultant Schüller has developed two concepts that can be implemented in the form of four-stage processes: customer touchpoint management, which shapes customer relationships in our times of "social" and "mobile", and actual employee touchpoint management, which restructures relationships between managers and internal customers. Numerous checklists and a wealth of examples and tips illustrate exactly how both work. The book of the same name on the subject was a bestseller in Germany, Austria and Switzerland and was also awarded the 2012 German Trainer Book Prize. Anne M. Schüller is a management thinker, keynote speaker, award-winning author and business coach. With a degree in business administration, she is considered Europe's leading expert in loyalty marketing and customer-focused management. She lectures in the highest circles of business and is a guest lecturer at several universities. pan