Total ban on alcohol advertising on television is approaching
Following the Council of States, the National Council’s Foreign Policy Committee has now also come out in favor of a total ban on alcohol advertising on Swiss broadcasters and in Swiss advertising slots. The Federal Council favored a limited liberalization.
Following the lead of the Council of States, the Foreign Affairs Committee (FAC) of the National Council now also wants to ban alcohol advertising in domestic and foreign television programs aimed at the Swiss public. This explicitly includes foreign advertising windows. This brings the legislation another step closer to a total ban on alcohol advertising on television. The Federal Council, on the other hand, proposed a limited liberalization.
The background to the discussion about alcohol advertising is the media-film promotion agreement with the EU. If Swiss film wants to continue to benefit from this program, Switzerland would have to relax its advertising bans as a political price. This does not look likely for the time being. The Council of States' decision was motivated by the idea of prevention and the protection of minors.
The background to the discussion about alcohol advertising is the media-film promotion agreement with the EU. If Swiss film wants to continue to benefit from this program, Switzerland would have to relax its advertising bans as a political price. This does not look likely for the time being. The Council of States' decision was motivated by the idea of prevention and the protection of minors.
