Top of the week: Cash wins award at international Cross Media Awards

With the Derivatives Guide, Cash won second place in the category for print publications with over 100,000 copies. The jury was impressed by the absolute added value for the target group and the unique multimedia implementation. The international competition is organized by IFRA, the global research and service organization for the newspaper industry. It is awarded to publishing houses that have carried out particularly innovative and successful projects to realize the messages of their advertising customers using cross-media. 66 projects from 27 countries competed for the Cross Media Award. According to the jury, "Cash has succeeded in offering the target group absolute added value with the Derivate Guide", in particular by structuring relevant information - both in terms of content and user behavior.