Top of the week: Best Global Brands 2011
For the 11th time, Interbrand has released its ranking of the 100 most valuable brands in the world. Coca-Cola remains the world's most valuable brand; the beverage manufacturer's brand value stands at 71.86 billion U.S. dollars.
The leading group of the top 10 is more stable than ever this year and remains almost unchanged in its composition, apart from the departure of the last European brand - Nokia - from the elite group and Apple's advance to eighth place. Five Swiss brands have made it into the top 100. The most valuable Swiss brand in 2011 is once again Nescafé in 30th place with a value of 12.12 billion US dollars. Nestlé moved up two places to become the second most valuable brand in Switzerland. The food manufacturer ranks 55th with a value of 6.61 billion US dollars. UBS fell six places to 92nd place with a brand value of 3.8 billion US dollars. Credit Suisse and Zurich, the two Swiss newcomers in 2010, held their own and both increased their brand value. Credit Suisse is ranked 82nd with a brand value of 4.1 billion US dollars, while Zurich has increased its brand value by eight percent and is ranked 94th with 3.77 billion US dollars.
