Top of the week 2: Strong growth in election advertising, search portals and headgear
Advertising spending in September was spot on compared to the same period last year. At just 0.3 percent above the previous year’s figure, it nearly matched the same level of gross advertising pressure.
The election and party advertising, internet directories and search portals and headwear segments recorded strong growth. Not surprisingly, the election and party advertising segment recorded a significant increase of CHF 12.2 million in September. This corresponds to an increase of 622.4 percent. Thanks to the charm offensive for Google's Street View product, the Internet directories and search portals segment also had an outstanding advertising month in September with CHF 3.2 million, which corresponds to an increase of 463.9%. A rather astonishing figure: despite the still summery weather in September, the headwear segment recorded significant year-on-year growth of 1.2 million francs and an increase of 913.5 percent. Schoch & Sonders was founded in 2006 by Dominik Schoch and Roman Sonders. The Zurich-based brand agency employs around 10 people. Its core competencies are brand strategy
