Top of the week 1: NZZ, Ringier and Tamedia with online advertising network

On Ppn.ch, advertising customers will in future have the opportunity to book performance and targeting advertising in the environment of 20 Minuten online, Blick.ch, Newsnet, NZZ-Netz, Search.ch and other media company websites, as detailed in a press release issued on Wednesday. According to Netmetrix Profile, the network reaches 74 percent of all Swiss Internet users and will also be open to high-reach websites of other companies after the introductory phase. By working together in the area of performance and targeting advertising, the media companies aim to actively develop the Swiss online advertising market. The aim of PPN is to create a neutral performance and targeting network that can be booked by all media agencies, marketers and direct advertising clients. The NZZ Media Group, Ringier and Tamedia attach great importance to transparency in the collection and use of the recorded user profiles.