Top 2 of the week: IAB Switzerland founds task force

"Everyone wants to get involved, but very few people know how," says Ueli Weber, President of IAB Switzerland. According to Weber, a lot of important data and recommendations are missing. For example, the advertising impact of social media marketing has hardly been researched. Companies obviously see themselves under pressure to make a move, but without knowing the path and destination of the adventure. Although there are some top-class social media experts in Switzerland, they only have data and information on individual aspects. In future, the knowledge and experience will be pooled in the IAB task force. Mike Schwede, Florian Wieser, Remo Prinz, Manuel P. Nappo, Markus Popp and Thomas Hutter will provide the relevant know-how. The project is headed by Stefan Obwegeser. The findings are primarily available to IAB members, but the entire online and marketing industry should also benefit from specialist articles and events.