Tony the tiger invites you to kick
Kellogg Switzerland wants to encourage children to be more active. In Germany, the company came under fire for similar campaigns.
The breakfast cereal manufacturer Kellogg
Switzerland is launching a new campaign to put the spotlight on movement and
to inspire children. Since July 2005, every Kellogg's package has contained
contain small cloth balls with national flags of football nations.
At the beginning of September, Kellogg's Frosties launched the so-called
Tiger kicker tour launched. A competition is designed to encourage children to freely
animate movement. The aim of the game is to get the received ball as many times
as possible. The tour stops at 16 food markets in
stop in Switzerland. The best 11 players will get the opportunity to play in the
next Frosties TV commercial. For children who do not participate in
can take part in the tour, there is also the possibility of
Ability to film. The deadline for entries is October 20, 2005. The
current tour dates for Switzerland can be found at kellogg.ch. Roy
Spinnler, Managing Director of Kellogg Switzerland, emphasizes that the fun
The main thing is to get Swiss kids moving," he says.
themselves more frequently," explains Spinnler. In Germany, Kellogg was
due to a promotional campaign intended to promote sports in schools,
accused. The German Consumer Association (VZBV)
called for clear limits to commercialism in the classroom. In 2004
however, the charges were dismissed by the Bremen Regional Court, as the
Newsmail reported in July 2004.
Switzerland is launching a new campaign to put the spotlight on movement and
to inspire children. Since July 2005, every Kellogg's package has contained
contain small cloth balls with national flags of football nations.
At the beginning of September, Kellogg's Frosties launched the so-called
Tiger kicker tour launched. A competition is designed to encourage children to freely
animate movement. The aim of the game is to get the received ball as many times
as possible. The tour stops at 16 food markets in
stop in Switzerland. The best 11 players will get the opportunity to play in the
next Frosties TV commercial. For children who do not participate in
can take part in the tour, there is also the possibility of
Ability to film. The deadline for entries is October 20, 2005. The
current tour dates for Switzerland can be found at kellogg.ch. Roy
Spinnler, Managing Director of Kellogg Switzerland, emphasizes that the fun
The main thing is to get Swiss kids moving," he says.
themselves more frequently," explains Spinnler. In Germany, Kellogg was
due to a promotional campaign intended to promote sports in schools,
accused. The German Consumer Association (VZBV)
called for clear limits to commercialism in the classroom. In 2004
however, the charges were dismissed by the Bremen Regional Court, as the
Newsmail reported in July 2004.
