"Tony Card" campaign wins CMA Contactless & Mobile Award
On April 28, 2015, the campaign to promote cashless payments—developed jointly by Saatchi & Saatchi Zurich and C-Matrix—received an award in London.
With "Tony Card," the award in the marketing category went to Switzerland for the first time. The collaboration between a wide range of companies in the financial sector to promote cashless payment is unique. The international jury praised not only the implementation but also the courage to break new ground. The partners of the Swiss Card Providers Interest Group with Aduno, BonusCard, ConCardis, Cornercard, Postfinance, SIX, Swisscard, UBS, VISECA, Cembra, VISA, MasterCard and American Express are responsible for the uniform appearance. With the campaign, Saatchi & Saatchi has already won silver at the Epica Awards (Werbewoche.ch reported).
https://www.youtube.com/watch?v=qeLzgMmhlw8
The CMA Contactless & Mobile Award was held for the eighth time. The award is given to companies, organizations and retailers worldwide who have made a comprehensive commitment to contactless payment options. The award was accepted on behalf of the community of interest by project manager Matthias Meihofer (UBS) and Saatchi & Saatchi Zurich.
All winners are listed on here listed.
