Tyrolean Wellness Hotel Astoria engages PPR Media Relations
To attract more Swiss guests, the Austrian five-star resort Astoria is expanding its PR activities beyond its own national borders. The Zurich PR agency PPR Media Relations is taking over media relations in Switzerland.
The Astoria Resort from Austria wants to strengthen its awareness in Switzerland through regular communication. The mandate includes creating a strategy, writing and sending media releases, organizing media trips, maintaining contact with relevant media professionals and bloggers, and hosting the multimedia database. In addition, PPR supports the Astoria with visual PR by sending pictures to Swiss media via Keystone.
The five-star resort is located on the Seefeld sunny plateau with a view of the mountains. The hotel with focus on relaxation, culinary and dog-friendliness wants to score with a 4000 square meter wellness area with indoor and outdoor pool, Gault-Millau cuisine and versatile possibilities for activities. Elisabeth Gürtler, long-time host of the Vienna Opera Ball and the Sacher establishments in Vienna and Salzburg, personally manages the Astoria Resort.
